GREENLIGHT DISTRICT BULLETIN: WEEK 1

GREENLIGHT DISTRICT BULLETIN

Week 1

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District Note

Midtown Manhattan already contains one of the highest concentrations of licensed cannabis dispensaries in the city within a walkable corridor.

Positioned between Penn Station, Herald Square, Bryant Park, Times Square, and the Port Authority Bus Terminal, the area sits inside one of the most heavily traveled zones in New York.

As the Greenlight District begins organizing this corridor, participating stores will begin appearing across district media, coordinated content features, and upcoming in-store activations.

The objective is simple: establish Midtown as a recognizable cannabis destination through consistent, shared visibility.

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Product Feature

District Product Feature — Week 1

A curated product highlight from within the Midtown corridor.

This weekly feature showcases a top-selling product currently available across select Midtown dispensaries.

Each district feature includes:

• editorial product spotlight

• Instagram feature post

• story distribution

• inclusion in the district bulletin

• tagging across participating corridor stores

Ongoing product features will form the backbone of weekly district visibility.

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Upcoming Activation

In-store pop-up programming will begin appearing at participating locations as the Greenlight District launches.

These activations will include:

• brand-led product experiences

• coordinated in-store events

• district-promoted foot traffic initiatives

Quarterly district mixer events will follow as participation expands.

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District Map

The Greenlight District spans:

5th–9th Avenue | 35th–50th Street

Approximately 12 licensed dispensaries around a ~15-minute walkable corridor.

The Greenlight District organizes Midtown’s existing dispensary cluster into a structured, visible corridor.